When I started paying attention to my poshing at the beginning of this year, I still didn’t have everything right. I was sharing like crazy, I was on Posh much more than I had been in the past, and I still didn’t see sales fly out the door. After some discussion and encouragement from a fellow PFF I decided I needed to do an entire closet revamp.
It wasn’t until March, after 3 months of running in circles, that I finally did the overhaul. To start I went into my physical closet in the bedroom and took things out that I haven’t worn in forever, no longer fit, or that I no longer wanted. I needed to pack my virtual closet with more goodies, so this was the place to start.
I made a plan on what things needed to change in my Posh closet. My cover shots where “meh” so I knew I would want to concentrate heavily there. I also needed to get better at my descriptions and pricing. A picture is worth nothing if no one wants to buy because of lack of information. And how can I justify a price on an item when it looks mediocre? This is where my journey began.
Weeks prior to my overhaul I had seen a fellow posher listing her cover shots while posing in front of a mirror so that she could show fit and scale of her items. I thought that was a good idea so I went with it. I set aside a day to go to IKEA for the sole purpose of purchasing a floor mirror. When I came home, I set it up in the living room where I got the most natural light. This has been one of my best investments to date. I love my little mirror.
After that, I started to think on what I wanted my closet to be known for. Several closets that I admired had tons of personality and I knew I wanted that as well. So I decided I wanted my closet to be fun. I wanted tons of color and brightness. I wanted people to look at my listings and think “That would be fun to wear”.
Next I gathered up my closet inventory and started pre merchandising. This meant adding accessories, prop items, basically creating the idea of what the outfit could look like for a potential buyer. I grouped the items together for how I wanted it shot and then prepped the items for photographing by ironing them.
Once I got to the photography phase I experimented heavily with several different kinds of photos. Flat lays (which I now LOVE), on a hanger, and on the body are the only 3 I do. I learned that not everything that lays flat photographs well in that setting, and not everything that hangs photographs well in that setting. So it was a lot of trial and error. I took picture after picture in cycles. I would put it on the floor, put it on a hanger, and then put it on, all the while snapping photos.
After taking all the photos, I edited and decided on which ones to use for uploading on to Posh. I typed up descriptions for each and gave them a fair price. The entire behind the scenes work took a few days. My only hope was that it would be worth it in the end, and guess what??? IT WAS.
I picked my day and logged onto Posh and deleted every old listing in my account! Immediately, my virtual closet felt cleaned up and ready for newness. Then one by one, I began to upload my new items fully decked out with brand new bright fun photos. The overhaul worked so well, by the time I was done uploading I had more engagement that I had ever had on Posh. People were liking, sharing, and already asking questions about my listings.
Over the next few days I would see my sales start to pick up. I made about $500 in sales in roughly two and a half weeks and that is after barely making $90 prior to the overhaul! I had multiple purchases a day, people were finally bundling items, and some even just flat out purchased without submitting offers. My closet was so on fire that I actually started running out of inventory lol! A really good problem to have.
Needless to say the overhaul was a huge success for me. I have much more consistent sales now and I feel really great that my closet has come together in this way. I wish I had known how impactful virtual closet revamping could have been because I certainly would have done it sooner.
What about your closet? Do you think it needs a revamp? Or maybe you have had success with a revamp and would like to share. Please do 😀